Eli Avraham (PhD, Hebrew University of Jerusalem, 1998) is a Media Professor in the Department of Communication at the University of Haifa, Israel. Professor Avraham has published articles in many professional journals. He is also the author and co-author of eight award-winning books and monographs, including: Campaigns for Promoting and Marketing Cities in Israel (2003); Behind Media Marginality: Coverage of Social Groups and Places in the Israeli Press (2003, Lexington Books); Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations (2008, Elsevier/Butterworth-Heinemann); America in JeruSALEm: Globalization, National Identity, and Israeli Advertising (Lexington Books, 2009); Battling streotypes and crises in Asia, Africa and the Middle East (2016, Palgrave-Macmillian). He has won an award from the International Communication Association for his research on Israeli advertising. His research interests include: public relations and marketing strategies, marketing places, nation branding, advertising, image repair, conflict coverage in the international media and crisis communication. He is the fomer Director the Comper Center for the Study of Antisemitism (University of Haifa) and is the head of the International Sephardic Education Foundation (ISEF) board in Israel.